It’s All in How You Say It

A Catholic priest wrote a letter to his Bishop: Excellency, is it be permissible for me to smoke cigarettes while I pray?” And in a few days the Bishop responded: “Father, I think it would be disrespectful to smoke while praying and think it would be better if you did not do so.” In a […]

Understanding What a Sale Is

DEFINITION OF A SALE: A Sale is that thing that Automatically happens when the Benefits to be obtained, as they are Perceived by the Buyer, become larger than the price the Buyer perceives he will have to pay. AMPLIFICATION: 1. People don’t buy Features of an item … they only buy the Benefits that the […]

The Touch that Is Magic

And in those days, Behold, there came through the gates of the city, a salesman from afar off, and it came to pass, as the day went by, he sold plenty. They that were the grouches smiled on him and gave him the hand that is glad. The tightwads opened their purses to him. And […]

Los Promoten Mucho

“Los prometen mucho antes de la boda y Despues?” Translation : They talk a good game before you jump into the marriage bed and then what happens ? old Mexican Proverb

Fishing Plugs Catch Men Not Fish

In November 1963 (just before Kennedy was shot), Sam took a hunting and fishing lease in South Texas abutting then Governor’ Briscoes’ ranch with another of the County Commissioners that sat on the Commissioners Court with him, A.J. Ploch, … arguably one of the cleverest, most conniving men I’ve ever met … but he was […]