Title: Sign Logo Theory
In Logo/Sign Theory, the very “best” sign or Logo is a graphic that communicates your message without any words
the next best sign or logo would be a single word … and then 2 words etc.
For Example,
The Best Billboard I ever saw in my Life was an old Main Bank Billboard that merely said
YES.
Main Bank & Trust
taught to me by
Sam Jorrie
in the very early 60’s