Title: Two Rules for Financial Growth
1. Remain Profitable at all times by controlling Costs.
2. Grow at a pace that the Organization can Digest without major Internal Disruptions.
Strategy:
Operating by these rules can yield high profits and strong cash flows which gives you position to push for growth when Opportunity comes in times harder for your more unprepared competition.
John Denison
Exec Vice Pres, Southwest Airlines
Aviation Week p 56 , June 1’92